In my opinion Social Media Marketing rules can be summarized into just one sentence: Act in social networks as you would act in life (or as you would like other people to act with you). It is really like that, on social networks you interact with other persons and most people often forget this, social media users like and dislike exactly the same things the people you see on the street like and dislike.
In case you need more detailed rules of how to be successful on social networks, I wrote a list of things you definitely have to remember:

1. Complete your profile: many people don’t even think of this, but by completing everything in your profile, you are showing people that you are a real user and that you actually care about the social network.
2. Be Generous: always think of helping others first, if you help them, they will probably help you later in return for your help, and if they don’t help you, they will probably remember you for another situation.
3. Get involved: everyone must see you are really engaged with the community and that you spend time on it to make it a better place for everone.
4. Don’t expect immediate results: most people starting into social media marketing think they will succeed with their first try, although this is not impossible, don’t expect it to happen, be prepaired to fail as many times as necessary for learning more about how to have success.
5. Remember users are real people: don’t do things real people won’t like, think what would happen if you do that thing you want to do to someone you know, that will give you the answer.


6. Don’t try to sell: never sell anything directly on social networks, what you should do is submit something that will make people go to your site and check what you are selling.
7. Don’t Spam: submitting content that no one likes and that is submitted just because you want to get benefit won’t help you to be successful at social networks.
8. Don’t get enemies: getting anyone to be your enemy on social networks can make your life impossible, imaging someone that convinces 5 friends to bury everything you submit.
9. Analyse the community: check what makes it to the homepage and what doesn’t, try to do some research to see what kind of contents people will like and what they will dislike.
10. Get as many Friends as you can: as in life, getting to know as many persons as possible is something important. Whenever you need some help, you know they are there to help you and that you can count on them.